Derby Martial Arts
A relocation for this successful enterprise was the perfect opportunity to give the brand and marketing a little more punch.
Key to this development was appealing to youngsters of the area by creating characters aimed at the very young [4-7?] and older boys/girls [7-13?].
A Little Dragon was created for the youngest kids, confident without being too cute. The two older characters were based on graffiti style illustrations from the previous HQ and are designed to bridge friendliness and controlled aggression.
As the new premises and marketing develops these characters will feature heavily, talking the right language and promoting the right image to the kids and inviting them into the fun and family of martial arts.
Character Design • Promotional Material • Interior Design
Want to talk?
Call 01332 290557